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Web Development / Web Design / UI / UX Design / SEO / Social / Branding & Identity
Lifestyle by Lianna
Led by expert trainer Lianna, Lifestyle by Lianna specializes in online coaching, custom meal plans, and empowering you to achieve lasting health transformations.
Website
Stylish
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I.
Goal
The goal of the Lifestyle by Lianna site was to create a health & wellness website and online community for fitness trainer Lianna Gil. The site would provide resources and encouragement to help Lianna's clients achieve their fitness and lifestyle goals through her training programs and advice. It would also showcase Lianna's own accomplishments in contest prep and serve as a platform to share her journey and expertise in a way that brings together a diverse community to support one another.
II.
Style
The visual style and color palette for the site took inspiration from ballet pinks and soft pastels to create an airy, feminine aesthetic. Neutral tones like white, cream, and light grays helped keep the design feeling light and fresh.
The overall tone aimed for a modern update on the classic 90s fitness magazine vibe. Clean lines and minimalist layouts balanced inspirational imagery and content in a way that felt both retro-nostalgic and on-trend. The goal was to evoke a sense of empowerment and achievability through a design aesthetic that felt optimistic, uplifting and just a touch nostalgic.
III.
Conclusion
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